In today’s competitive business world there are many tools for increasing sales productivity. Customer Relationship Management software (CRM's), telephone dialers, voice broadcasting, email marketing, are just a few of the most popular online tools used to increase effectiveness in the work place. Which in turn increases sales.

Here is a breakdown of the most popular sales tools

• CRM- Keeps track of all your potential & current customers information and lets different departments the ability to access important information. They are very helpful in the sales process allowing you to track the status of your lead so you don't forget key information. When dealing with a lot of different prospects at one time this helps you remember where you left off in your previous conversation. There is also reporting in these tools allowing you to quickly see the effectiveness of campaigns and the productivity of your sales team.
  
• Telephone Dialer- These dialers use computer telephony software to increase call productivity by constantly dialing contacts and minimizing time between calls. This increases the amount of calls made by 3 to 4 times over manual dialing, (Usually an average of 300+ calls daily) a must for selling from remote locations. There are several variations: Predictive Dialers, Power Dialers, Ratio Dialers, which all vary slightly.
  
• Voice Broadcasting- Broadcast a message to a large number of people. You can record a message by loading it into your dialer and sending it to your contacts. This is used for prospecting and lead generation, and for contacting leads. If you get the voice mail of a lead you can leave a pre-recorded message while you move on to the next call.
  
• Email marketing- Used to stay in contact with potential & current customers by promoting products, special offers, and upgrades, through what is known as a “drip campaign”. Using an email template that is sent out at intervals of your choosing. This is one of the most cost effective ways to stay in contact with customers and prospects.