Tuesday, March 10, 2009

Auto Dialers and Lead Management

How can an auto dialer assist you in the lead management process? Auto dialers are very useful tools for contacting a lot of people without using a lot of your sales reps time. They are used for prospecting and qualifying leads. Which means they can help you find leads and assist in the follow-up process once you have acquired leads.

We'll first go over how an auto dialer works. An auto dialer is designed to make a large amount of calls in a short amount of time and is used to help maximize your sales reps productivity, by automating the process of contacting web generated leads.

The process is simple–you take a list of people located in your Costumer Relationship Management (CRM) software and input them into the auto dialer. Next, the dialer calls each name in the list. When the dialer detects someone picking up the phone or it gets an answering machine it will play a pre-recorded message to him or her about your product or company. Then the individual will have the option to be directly connected to a live sales rep or be added to a do not call list. The dialer tracks who has been contacted and who has not, saving you a lot of time and resources.

An auto dialer can be a very useful tool. You can take a large list of people and the auto dialer will call each one, and you can find out who is interested or might be in the future. The dialer uses a CRM to track all information gathered making it easy for your sales reps to find and filter new leads.

The follow-up process with the help of the auto dialer can be very useful with leads that did not score well but you still want to follow up with. So instead of using your sales reps valuable time calling unqualified leads you can have the auto dialer call them. If they are interested they can be directly connected to a live agent. Saving money on resources and helping you to get the most out of every lead.

In conclusion auto dialers are great tools to help you automate your sales process and increase your efficiency and production with out making a huge investment. Most dialers are very reasonably priced and are easily integrated into most CRM systems. If you do not have an in house or hosted CRM system then most dialers have them built in giving you a two for one deal.

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